EP 61: Chelsea Murn
March 22, 2021
Chelsea Murn is a climbing and business coach, and the founder of Lady Beta Coaching. We talked about making 100k in her first year of climbing coaching, recommendations for new entrepreneurs, getting uncomfortable, investing in ourselves, scarcity vs. abundance, rewiring our limiting beliefs, money mindset, and Hogwarts letters. You can learn more about Chelsea at ladybetacoaching.com
Listen on Apple Podcasts, Spotify, Google Podcasts
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Chelsea’s Favorite Books:
The Name of the Wind by Patrick Rothfus
Red Rising Saga by Pierce Brown
The Spellslinger Chronicles by Joseph Bailey
Other Resources:
Naval Ravikant on Joe Rogan (start with this podcast episode)
Seth Godin on Tim Ferriss (start with this podcast episode)
Routes Mentioned:
‘It’s Like That’ 5.13b, Deep Creek, WA
‘Spineless’ 5.12c, Deep Creek, WA
Chelsea’s Links:
Lady Beta Podcast (Click here for Apple, Spotify, & Google)
Nuggets:
5:04 – Chelsea’s morning routines, and scheduling similar things on specific days
8:45 – Batching, and Do Not Disturb mode
12:20 – Creating boundaries, and making time to enjoy climbing
13:33 – Having a coach
16:24 – Being empowered and validated by other women in her business school
17:58 – Making $220k last year, and the story of climbing her first 5.13b at Deep Creek
24:19 – Description of Deep Creek
27:11 – Making $100k in her first year as a climbing coach, and getting started in business coaching
32:59 – Example clients and businesses
36:11 – How Chelsea thinks about investing in herself, scarcity vs. abundance mindset, and being uncomfortable
39:40 – “I was uncomfortable every day of 2020”
42:52 – Building a business and not a hustle
47:33 – How much Chelsea works now
50:12 – Working toward a 7-figure business, and the minimum effective dose
52:05 – Coming up with bad ideas, fear of being seen, and having the courage to take the first step
57:30 – Backpack full of rocks
58:53 – My failed leaps before the podcast, fourth try is the charm, and playing the long game
1:04:14 – Doing meaningful work, creating value for people, and getting paid enough to do it again and again
1:07:22 – Patron Question from Kyle: Advice for someone getting started in the climbing industry, and moonlight vs. taking a big leap?
1:10:21 – Money mindset
1:18:03 – Looking for evidence for limiting beliefs, and scarcity mindset in relationships
1:20:49 – Journaling, and writing down “opposite reasons”
1:22:21 – Brain rewiring: what is it?
1:24:47 – Chelsea’s experience with route setting, and rewiring her belief about her own worth and strength
1:28:51 – Chelsea guides me through brain rewiring my money mindset
1:32:34 – What brain wiring does, the mechanisms behind why it works, and my homework
1:37:12 – Being open with goals, charging what you are worth, and redefining success
1:42:09 – Patron Question from Curtis: What trends are you seeing in your clients who are having performance breakthroughs?
1:44:02 – “Vanity metrics” vs. how you feel
1:44:31 – Chelsea’s current brain rewiring practice, and what she is working on herself right now
1:47:18 – Why Chelsea doesn’t read business books, and my thoughts on how to navigate the information age
1:51:14 – Chelsea’s favorite fantasy books
1:53:16 – The Hogwarts Letter, and Chelsea’s Hogwarts house
1:55:25 – Grateful for sun and to be moving
1:56:31 – Upcoming offerings from Chelsea
1:58:11 – The LadyBeta Podcast
2:00:32 – “If you know you were meant for something more, you were.”