EP 227: Nature Climbing
July 1, 2024
Left: Pawel Rogowski (Marketing), Right: Mads Bulow Duus (Founder)
How are granite climbing holds made? Are there benefits to training on rock? In this episode, I am joined by Mads Bulow Duus and Pawel Rogowski from Nature Climbing. We go behind the scenes on the origin story of their brand, the craftsmanship behind their beautiful products, how to build a successful brand, training and skin conditioning on granite hangboards, the future of climbing holds, and much more!
Use Code ‘NUGGET’ for 20% Off ANY Nature Climbing Products! ▶︎ natureclimbing.com
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Michael Roy, Craig Lee, Mark and Julie Calhoun, Yinan Liu, Zach Emery, Alex Pluta, and Matt Walter
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Show Notes:
Nature Collab with Emil Abrahamsson:
Beginner Climber Creates A Masterpiece For Pro
Nature’s Links:
Discount:
Use Code ‘NUGGET’ for 20% Off ANY Nature Climbing Products! ▶︎ natureclimbing.com
Nuggets:
00:00:00 – Intro
00:02:08 – Banter
00:05:02 – My first experience with Nature holds
00:08:13 – Glass blowing & Nature’s origin story
00:10:56 – Early holds
00:12:28 – Mads’ climbing background
00:16:28 – Pawel’s marketing background
00:25:32 – How Mads & Pawel connected
00:27:15 – Mads’ dream
00:28:32 – Pawel’s career pivot
00:37:06 – Fixing the basics
00:43:51 – Scaling a handcrafted business
00:52:23 – Sustainability & respect
00:55:51 – Buying holds
00:58:33 – Who Nature is for
01:06:53 – Developing new products
01:09:27 – The Nature Circuit
01:10:48 – World Cup routes
01:12:43 – Their vision for Nature
01:17:56 – Their dream lifestyles
01:23:00 – Proudest of
01:28:42 – Elevator pitch
01:29:54 – Training on granite
01:33:39 – Discount code