Business
Lessons and insights from business owners and entrepreneurs:
How are granite climbing holds made? Are there benefits to training on rock? In this episode, I am joined by Mads Bulow Duus and Pawel Rogowski from Nature Climbing. We go behind the scenes on the origin story of their brand, the craftsmanship behind their beautiful products, how to build a successful brand, training and skin conditioning on granite hangboards, the future of climbing holds, and much more!
In this episode, I crack open a beer with Tony Bell and David Bress, the two founders of Revival Climbing Coalition. The two of them installed my dream home wall in 2.5 hours and I was blown away by the craftsmanship and elegance of the design. We talked about their backgrounds, how they bootstrapped a climbing wall business, what sets their products apart, the biggest surprises they faced, sustainability challenges, future products and innovations, and more!
Keenan Takahashi is one of the top boulders in the world. We talked about the origin story of his clothing company ANTIGRAV, the importance of carving out space for creativity, establishing his latest V15 FA ‘The Gold Standard’, watching Sean Bailey send ‘Devilution’, unclimbed king lines in Bishop, shifting his focus to meaningful hard climbs, his stubbornness, why trying limit moves makes him a better climber, learning the macro from the micro, accessing try hard, why he started training, upcoming goals, and much more! I’ve wanted to talk to Keenan since the very beginning of the podcast, and this turned out to be one of my all-time favorite interviews.
Will Anglin is an expert boulderer and the founder of Tension Climbing. I love the way this guy thinks, and there are many nuggets in this episode. We talked about the key principles of climbing hard, the most common confusion points about training for climbing, why we should treat climbing like baseball, the number one thing all climbers should do, the evolution of Tension, why it took 10+ years to develop the Tension Board 2 (TB2), why every detail matters when building a new product, and much more!
Lily Kral is the owner of Boardworks in Bend, Oregon. We talked about her childhood and her mother’s struggle with addiction, being hospitalized for an eating disorder, exotic dancing her way through college, finding an identity as a strong climber, why she decided to build a board climbing gym, biggest challenges, burning the candle at both ends, being a work in progress, training for 5.14 at Smith Rock, and much more!
Joey Jannsen and Rich Breuner are the founders of Ocelot Grips. We talked about their “why” for starting a climbing hold company, why the small details matter, how to make dual tex, why you can’t buy their holds online, building relationships with your customers, being fans of sports, the future of indoor climbing, the entrepreneurial spirit, producing underground hip-hop concerts, cage fighting, and much more!
Brittany Leavitt is a climber, backpacker, educator, and the co-founder and CEO of Brown Girls Climb (BGC). We talked about Brittany’s climbing origin story, her unique family upbringing, unmasking and educating about race, teaching kids at the Smithsonian, the mission of BGC, creating more accessible spaces, lessons from her first road trip, using TikTok to stay informed, climbing goals, inspiration, and much more.
Tom Randall and Sam Van Boxtel are back on the podcast to discuss all things YouTube! We talked about YouTube as the future of climbing media, why Shawn Raboutou’s vlog is such a big deal in climbing right now, why I started a channel for The Nugget, how much money YouTubers make, the keys to being successful on YouTube, top advice for all content creators, and much more!
Luke Mehall is the creator of The Climbing Zine and The Dirtbag State of Mind podcast. In this episode, we take turns interviewing each other. I ask Luke why he started The Climbing Zine, what lessons climbing has taught him, what themes connect the stories he selects, and how to sustain creative work. He asks me about my origin story with The Nugget, what all of these interviews have brought to my life, and the difficulties I’ve faced along the way.
New interview featuring me! Isabel von Rittberg is a good friend of mine and the host of Kegels and Coffee. She interviewed me on her podcast earlier this year to talk about my experience with my first-ever panic attack in December of 2021. We talked about what led up to the panic attack and how it was a wake-up call for me, how to stay sane while getting the work done, and much more.
*This was one of the most vulnerable interviews I’ve done. And it’s one of my favorites. Hope you enjoy :)
Sam Van Boxtel is a social media expert and the founder of Climbers Crag. We talked about the business side of being a content creator, why Instagram is the best platform for the climbing industry right now, the importance of having a strong “why”, why posts go viral, how to optimize for growth, creating value on social media, playing the game, and the balance between quality and success.
Magnus Midtbø is a professional climber turned YouTuber from Norway. He has climbed 5.15b (9b), and his YouTube channel recently hit 1M subscribers. We talked about burning out on competitions and starting his YouTube career, the hard work behind success, favorite collaborations, go-to climbing workouts, and takeaways from training with Adam Ondra.
The tables are turned in this episode! Steven Dimmitt joins Chad Andrews from Clipping Chains to talk about leaving his engineering career to start the podcast, building a craft vs. pursuing a passion, reaching more than 1M downloads, monetization, outsourcing things you hate doing, the glorification of van life, and key climbing principles he has learned from hosting The Nugget.
Boone Speed is a photographer, innovator, and was the first American to climb 5.14b with his route ‘Super Tweak’ in Logan Canyon, UT. We talked about Boone’s upbringing, discovering climbing in American Fork, most memorable routes and trips, bolting and training in the Hell Cave, creating the Grasshopper Board, and his vision for the future of artificial climbing.
Neely Quinn is the founder of TrainingBeta, and the long-time host of The TrainingBeta Podcast. We talked about Neely’s health journey and discovering paleo, not wanting a boss, why she decided to create TrainingBeta, lessons learned from hosting 160+ interviews, injuries and surgery, project piano pieces, kids vs. houses, and her new puppy named Willa.
Chelsea Murn is a climbing and business coach, and the founder of Lady Beta Coaching. We talked about making 100k in her first year of climbing coaching, recommendations for new entrepreneurs, getting uncomfortable, investing in ourselves, scarcity vs. abundance, rewiring our limiting beliefs, money mindset, and Hogwarts letters.
Kai Lightner is a professional climber and the founder of Climbing for Change. We talked about how Kai discovered climbing, his reflections on an eating disorder, the importance of flexibility for tall climbers, early racist encounters, starting a non-profit to help open doors for other people, and some of Kai’s favorite training music.
Matt Segal is a professional rock climber and the founder/owner of Alpine Start, a company that makes “Instant Coffee That Actually Tastes Good”. We talked about how Matt got started in climbing, his nickname ‘Miami Vice’, early mentors, losing friends in the mountains, recovering from a paragliding accident, starting a business, and innovating new products.
Chad Andrews is the maker of the Clipping Chains blog—a resource to help climbers navigate personal finance and move towards financial independence. We talked about reaching retirement at age 35, simple steps to reduce your cost of living, why financial strength equals freedom, the joy of building a craft, and pursuing your best life.
Kristin Yurdin is a restaurant owner and chef who has balanced a successful career with hard climbing and genuine enjoyment of life. She and her husband Ian opened The Terrebonne Depot, a very successful restaurant near Smith Rock. We talked about her transition from podiatric surgeon to restaurant owner, about her climbing progression and training, and about redpointing her first 5.14a at 42-years-old.
Ian Yurdin is a Smith Rock local who climbs hard and has had a successful career developing footwear for companies like Adidas, FiveTen, and Solomon. We talked about his career in product creation and his transition to consulting, starting a restaurant with his wife Kristin, his history with ‘To Bolt Or Not To Be’, measuring rock temperature to quantify climbing conditions, health issues, and the things he is most grateful for.
William Woodward (@wheretowillie on Instagram) is a climber, skier, and professional travel photographer. We talked about the beginnings of ‘Where to Willie’, balancing work and passion, finding meaningful stories and doing work that matters, Will’s daily routines, rules for life, photo advice, and three things he is grateful for.
Lizzy VanPatten is a rock climber and the founder of She Moves Mountains, a guiding company with the mission of helping women realize their strength through rock climbing. We talked about Lizzy’s brief music career, building a business, breaking into 5.12 trad, assessing fear, and her gratitude practice.
Justin Brown is the founder of Rhino Skin Solutions, a company that provides high-performance skincare products for rock climbers. We talked about best practices for skincare, tips for dialing skin for different rock types, how to grow a business while keeping things simple, and the connection between greatness and insanity.